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Every recipient email server is different, and most never reveal any information about why they have marked an email as spam (to prevent people from working around their filters).

Some email services or spam filters can be particularly opaque.

That being said, there are steps you can take to help your message land in the inbox.

Spam filters often take into account past performance and email reputation when judging an email.

Your list might be too old or the contacts might not be opt-in.

Your message may not be relevant to what your subscribers originally signed up for.

In other words, have your recipients opened previous emails from you Or have most of them just been thrown away or left unread Consider retiring contacts from your list that have not engaged with you in a long time.

This will help boost your open and click rates and improve the deliverability of future campaigns.

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This can be a signal to the spam software that this and future messages like it should not be considered spam.

If the aforementioned alphabet soup doesnt make any sense to you, then you can probably ignore this itemour system takes care of these settings for you automatically.

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